You spent $200,000 on an ad agency, and $2,000 on your product and market strategy, and you can’t seem to sell your products? We hear this all the time. We have to point out that someone who lives in a glass house should not throw stones. We too are rooted in experiences where we spent... »
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Ramp Up Marketing in a Downturn
5 ways to save money and still get your message heard. By Jeff Wuorio | Entrepreneur Magazine – July 2009 URL: http://entrepreneur.com/magazine/entrepreneur/2009/july/202256.html Meeting payroll and covering overhead are the first orders of business when times are tough. But too many entrepreneurs and small businesses... »
MAPP Planning for Externalities – Part 2
In most companies, the idea of perfect knowledge as an externality is a contemporary and scary thought. There was a movie entitled The Wedding Date staring Debra Messing and Durmont Mulroney. There is a scene where the characters Nick (Durmont) and Edward are together... »
MAPP Planning for Externalities – Part I
Today, many clients and planners spend 90% of their efforts focused on their technology, their business planning, their products and their route to market. And then a “rushed” 10%... »
Pittsburgh CONNECT
Pittsburgh CONNECT is a federation of the City of Pittsburgh and 35 neighboring communities. Steve Day is working for Dr. David Y. Miller, the creator of CONNECT through University... »
Malabar MAPP Process
The Malabar MAPP process has been credited, since 1991, with a number of market successes. It is a process that Steve Day development, which in strategic planning and marketing... »
